Coordinate Instead of Matching

In order to look both polished and candid (yes it's possible!) consider outfits that work together to paint a picture. As tempting as it is to put everyone in a red shirt and call it a day, these outfits reduce the visual interest of your photos. 

Personal style allows each person to present themselves uniquely and ensures they feel comfortable in the pictures. So instead of wearing matching outfits, try...

Choosing a Color Palette

One easy way to coordinate outfits is to choose a color palette that evokes the vibe you want in your pictures.

Want that traditional plaid and candy cane look? Think bright reds and vibrant greens, like the Classic Holiday palette below.

Prefer a more muted look? Choose natural golds, creams, and grays like those in the Minimal Neutrals palette.

Winter Jewel colors are going to work well for a darker, more romantic atmosphere.

Start With Mom

Choose one person to build your outfits around. Usually this is mom but can really be anyone whose outfit has some visual interest (more on that later). As you plan the complete look, refer back to that central outfit as the one that every other outfit needs to coordinate with.